Bliss Lifesciences
Live Project
By Harshvardhan in business
March 1, 2021
Live Project
- Surveyed 300+ participants and interviewed around 20 stakeholders like nutrition experts, gym trainers, etc.
- Analysed data gathered using SPSS to decipher awareness of nutrition products, know customer segments, target groups and their behavioural characteristics
- Studied product’s competitors, marketing platforms and distribution channels to recommend a new digital marketing strategy